Red VW Campervan Cocktail Bar Bar - Image by The Cocktail Car
Mobile bartending has quickly become one of the hottest trends in the bar and restaurant industry. With many new cars, vans, and trucks flooding the competition pool, you need to work harder to make your brand unique.
Most bar cars have the same basic setup, but with a little creativity, you can add features that will make it stand out from the crowd. Whether you're looking for a new way to attract customers or just want to spice up your bar car, these ideas are sure to get the job done!
1. Establish a Bold Color Scheme
A generic bar car can’t hope to compete against the wacky design ideas that new businesses are coming up with. That’s why you need to establish a bold color scheme that people will remember.
Color can psychologically influence the customer in different ways. Many bars and restaurants have implemented these colors to trigger hunger, thirst, and other powerful emotions:
- Red: The most popular color for restaurant chains, as it causes excitement and can enhance a person’s appetite. Red also looks amazing on most vehicles, so you can’t go wrong with it.
- Yellow: This color is also an appetite stimulant, evoking joy and positivity. To establish an upbeat and cheerful brand identity, yellow is a great primary color.
- Blue: People associate blue with coldness and refreshment, which is right up your alley. It also tends to stifle hunger, as only a handful of foods are naturally blue. However, you can use it to great effect in a beverage-focused setting.
- Green: This is the most soothing color of all, as we find it everywhere in the environment. Green should be your primary color if you want to market your bar car as eco-friendly or accommodating of all diet restrictions.
- White: If you want your bar car to have a sleek and sophisticated look, white’s purity is a good match. It helps give the impression that your business is new and innovative.
- Black: The most intense color is a fantastic choice for your bar car. It’s the primary color for many alcohol and energy drink manufacturers.
The color scheme is the first thing customers will notice when they see your car, so you must choose the most fitting shades.
Of course, you don’t have to limit yourself to these primary colors. Brown, gray, and other earth tones have become extremely popular thanks to the rise of industrial design among bars and restaurants.
2. Show Off Your Specialty
1969 Classic Campervan Bar Car - Image by Flowing Events
Every successful bar – mobile or stationary – has at least one standout feature that customers can immediately identify.
In the case of mobile bartending, the car is another defining feature. For instance, driving around town can be an effective marketing strategy. You can also personalize your bar car to suit your strengths. Most bartenders don’t have that luxury, so take full advantage of it.
3. Install a Larger Speed Rail
Speed and efficiency are important in any bar setting. That’s why you have to install a larger speed rail to help you make cocktails faster and prevent long waits.
The best bartenders know how to arrange their workspaces so that everything is within arm’s reach. An upgraded speed rail enables you to access more liquor bottles at once without moving from your spot.
Bigger speed rails also allow you to display more bottles for customers. People always love a bar with lots of liquor options. It helps establish your bar’s legitimacy and accommodates people who only like specific cocktails.
4. Add Flashy Exterior Mods
Green Campervan Bar Car - Image by Flowing Events
Another way to make your bar car stand out is by adding flashy exterior modifications around the vehicle. Upgrade the rims and add new paint designs to match your bar’s theme. Switch to uniquely colored aftermarket headlights so everyone can see you coming.
Some mods have practical benefits, like window tints which provide privacy and protection from UV rays. Just make sure that you’re getting the right kind of tint. A 5% tint is much darker than a 50% tint, but certain laws forbid using it.
5. Illuminate the Interior
A dark setting might be appropriate for traditional bars and restaurants, but it’s not a good fit for bar cars. You need to illuminate your car’s interior with simple light fixtures that make the most of your limited space.
LED track and strip lights are popular fixtures among mobile food and beverage companies because they have small bulbs that don’t overheat. LED lights also use about 75% less energy than conventional incandescent light bulbs, giving you many more color options.
You can adjust the lights to match your brand’s color scheme or set the colors to change automatically. Your bar car will surely stand out with mesmerizing color patterns.
Make Your Bar Car One-of-a-Kind
Traditional bars can afford some generic features, but bar cars can’t. Their individuality must be their most important quality.
Have you tried any of these ideas in your establishment? Let us know in the comments!