Whether you’re just beginning to learn the difference between your Chardonnay and Shiraz or have years of tasting experience, a wine club membership has so many benefits. But the real question is, “why should you join a wine club?”.
A quick internet search reveals numerous wine clubs, each offering something special to new subscribers. It could be that the club only stocks award winners or its portfolio is full of organic wines. Maybe it’s got a great selection of reds or has an excellent plan for sparkling wine. Whatever you’re looking for, there’s a club with your name on it. Regardless if it is a red wine club, white or sparkling.
A hand-picked wine selection available with the click of a mouse isn’t the only factor that makes wine club membership worth every cent. Read on to discover the top why you should join a wine club.
1. Experts Pick the Wine
Most wine clubs have been founded by people who simply love wine or have a passion for the industry. They know the best wines and appellations in each region, what makes a good bottle, where to dig out the best value, and the latest trends for their members.
Each wine club has a team of tasters that samples hundreds if not thousands of wine bottles each year and only select a small percentage for its portfolio. Their criteria include whether the label is a good representative of a region or style, cost and if it’s worthy of their members’ taste buds.
In short, one reason to join a wine club is you can be confident that experts have carefully chosen every label in its range and rejected countless others. So, let’s say you opt for a plan that focuses on reds; you know each bottle has something unique to offer. It’s like having a personal sommelier but at a fraction of the price!
2. Regular Supply of Wine
Wine clubs typically offer shipments of 4, 6, and 12 bottles, but some also deliver two bottles (especially for more high-end wine plans), and there are a few that even have one-bottle subscriptions! Usually, these plans have a range of delivery timings spanning monthly, bi-monthly, quarterly, and bi-annual shipping.
You select the frequency that suits your needs. Want a dozen caseloads to arrive every month? No problem. Prefer four bottles every three months? Job done.
You’re in control of how much wine flows to your home, and it keeps coming until you make a change. If you find you have too much or too little wine, customer service will let you know your options. This could mean more or fewer shipments or higher or lower bottle counts. Some clubs even offer a penalty-free “skip-a-month” service if you want to hold off on more wine but don’t wish to change your overall plan.
3. Great Savings
When you receive your drink through a wine club, you’re getting each bottle up to 60% off the store price. There are two main reasons for this.
The first is that clubs build a network of good-deal wineries and suppliers to pass on savings to their subscribers. The second is that wine clubs don’t have the same pricey overheads as brick-and-mortar stores, which is reflected in the costs of their memberships. Just compare the cost of your favorite bottle of wine online with the price in your local liquor shop!
Every wine lover understands the joy of browsing around a wine store. All those different labels and regions! All those wine accessories and beautiful glasses! However, in our busy world, it’s nice to have a time-saving option when it comes to your wine supply.
Once you get going, a subscription to a wine club requires a minimal amount of your time. BestWineClub.com has done an excellent job reviewing the best wine clubs based on price, shipping frequencies, member perks, and wine range. After you select your perfect club and plan, you sit back, and the shipments roll in until you decide to stop them (and most clubs make cancelation easy as well).
If you like, you can rate the wines via your account or chat to a club sommelier about a new taste direction you want to take. Otherwise, all you have to do is sign for your delivery and enjoy your wines. No traffic jams, no hauling cases of wine around, and no unnecessary time spent.
5. Member Perks
In addition to stocking your wine rack with an exciting selection of reds, whites, rosés, sweets, and sparklings, wine club membership gives you access to loads of perks. These could include discounts on wines from the club’s store or VIP passes to free tastings at partner wineries and club parties (if you’re visiting the club locale).
You could get free shipping and complimentary wine accessories or credits every time you introduce a friend. Most wine clubs will send you beautiful booklets detailing your wines’ tasting notes and food pairing tips. In contrast, others have full details for you to access online alongside a library of other wine knowledge resources.
Most clubs operate a 100% satisfaction guarantee, so you can’t go wrong with a subscription.
There are many reasons to join a wine club ranging from expertly-selected wine to wallet-friendly savings. When you find the ideal club, you’ll wonder why you didn’t do it earlier! Cheers!
Lucie Robson is Wine and Spirit Education Trust (WSET Level 3) trained and has written for Vivino and the International Wine and Spirit Competition, plus contributes wine news and blogs to a wide range of outfits.