From Canada to Japan: 94 Celcius Joins Leading Specialty Coffee Roasters at SCAJ 2026
Canadian specialty coffee roaster 94 Celcius will be featured alongside La Cabra, DAK, Gardelli, Friedhats and other internationally recognized coffee brands at one of Asia's most important specialty coffee events.
The global specialty coffee scene continues to evolve, connecting innovative producers, independent roasters and coffee enthusiasts across continents. This October, Canadian coffee roaster 94 Celcius is reaching another international milestone as its coffees make their way to Japan for SCAJ 2026, the Specialty Coffee Association of Japan's annual exhibition.
Through an international showcase organized by Japanese coffee company PostCoffee, 94 Celcius will appear alongside some of the industry's most influential names, including La Cabra, DAK Coffee Roasters, Gardelli Specialty Coffees, Friedhats and Market Lane Coffee.
For a Quebec-based company founded in 2017, this international exposure represents another exciting chapter in its development.
A Canadian Specialty Coffee Roaster Gaining International Recognition
Founded in Quebec, Canada, 94 Celcius has built its reputation through an approach combining scientific curiosity, innovative processing techniques, ethical sourcing and a strong commitment to coffee quality.
As one of Canada's emerging specialty coffee roasters, 94 Celcius continues to explore the boundaries of flavor while building meaningful relationships with coffee producers around the world.
Led by founder Marc-Alexandre Emond-Boisjoly, whose academic background includes biochemistry and pharmacology, the company has developed a particular interest in the science behind coffee fermentation, processing and roasting.
Its selection includes carefully sourced washed coffees, expressive naturals, experimental fermentations and distinctive co-fermented lots.
Beyond flavor innovation, 94 Celcius places considerable importance on producer recognition, transparency and the contributions of women coffee producers.
This philosophy has helped shape a recognizable identity within Canada's evolving specialty coffee industry.
SCAJ 2026: One of Asia's Most Important Specialty Coffee Events
Taking place from October 14 to 17, 2026, SCAJ brings together coffee professionals, producers, importers, equipment manufacturers and enthusiasts from Japan and around the world.
Japan has long been recognized for its influential coffee culture, where brewing precision, thoughtful craftsmanship and appreciation for exceptional quality play central roles.
The exhibition provides a valuable platform for international coffee companies to connect with Japanese consumers and industry professionals.
For 94 Celcius, having its coffees presented at SCAJ offers an opportunity to introduce its distinctive approach to a new audience in one of the world's most sophisticated specialty coffee markets.
Alongside La Cabra, DAK, Gardelli and Other International Coffee Names
The PostCoffee showcase brings together a remarkable selection of international specialty coffee roasters.
Among the participating brands are La Cabra, the Danish roaster recognized for its refined approach to coffee; DAK Coffee Roasters from the Netherlands, known for expressive flavor profiles and experimental processing; and Gardelli Specialty Coffees from Italy, a respected name in specialty coffee competitions and precision roasting.
The lineup also includes Friedhats from Amsterdam, Market Lane Coffee from Australia, and several other international coffee companies.
For 94 Celcius, appearing within this selection represents an opportunity to introduce Canadian specialty coffee to an audience already familiar with some of the industry's most celebrated roasters.
While each company brings its own philosophy and approach to coffee, their presence within the same showcase reflects the increasingly international nature of specialty coffee culture.
Bringing Canadian Specialty Coffee to Japan Through PostCoffee
At SCAJ 2026, 94 Celcius coffee will be presented through PostCoffee's CFFBNS international showcase at Booth 1404.
Visitors will have the opportunity to discover 94 Celcius through drip coffee bags, a convenient brewing format particularly popular in Japan.
Drip bags make it possible to prepare specialty coffee with minimal equipment while preserving the accessibility and enjoyment of manual brewing.
For Japanese coffee enthusiasts encountering 94 Celcius for the first time, this format offers an introduction to the Canadian roaster's coffee selection and flavor philosophy.
The collaboration also reflects the growing importance of international partnerships in helping independent coffee companies reach new markets.
The Growing Influence of Canadian Specialty Coffee
Over the past decade, Canada's specialty coffee industry has developed an increasingly distinctive identity, supported by independent roasters exploring new sourcing relationships, processing techniques and roasting philosophies.
94 Celcius is part of this movement, combining its Canadian roots with an international perspective on coffee production and innovation.
Its approach reflects broader developments in specialty coffee, including greater interest in fermentation, increased transparency surrounding processing methods and stronger recognition of the producers responsible for creating exceptional coffees.
As international consumers become more curious about where their coffee comes from and how it is produced, these values are becoming increasingly relevant.
The presence of 94 Celcius at SCAJ 2026 through PostCoffee highlights how independent Canadian roasters can participate in the global conversation surrounding specialty coffee.
From Quebec to Tokyo: A New Chapter for 94 Celcius
What began in Quebec in 2017 has gradually developed into a specialty coffee company with an increasingly international outlook.
Being featured at SCAJ 2026 alongside internationally recognized roasters represents another opportunity for 94 Celcius to share its passion for exceptional coffees, innovative processing and meaningful producer relationships.
More importantly, it reflects the connections that continue to shape the specialty coffee industry, bringing together different countries, cultures and approaches through a shared appreciation for coffee.
From Quebec to Tokyo, 94 Celcius continues to demonstrate how curiosity, craftsmanship and a commitment to exceptional coffee can travel far beyond borders.
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