ArKay Non-Alcoholic On Fire Whisky | Make Great Zero Proof Cocktails | Whiskey Alternative | 0 Calories 0 Sugar |

I bought this product, and have been enjoying it every night since. It tastes much like cinnamon alcoholic whisky. It is much like Fireball in taste. It is much better than many of the highly rated non-alcoholic spirits that I have tried before that have zero burn. They taste like sweetened water. This actually has good taste, and a burn similar to whisky, but not the same. It is nonalcoholic, and as such, it does not taste exactly like whisky. I find that it is best to hold it in your mo…uth for a while like wine, and swish it to get the full effect before swallowing. Most people swallow whisky fast. That is not what one should do with this. Savor it some, and then swallow. Perhaps the ones who disliked it had the wrong expectations or did not drink it properly. In fact, it would be a good product to mix with some of the non-alcoholic spiced rum products sold by competitors to give them the proper burn, and improve their flavor profile by adding some complexity.I'm happy, and when this bottle is empty, I will definitely buy more.