If you are looking for the perfect cocktail ingredient this summer, you can never go wrong with an icy cold glass of vodka straight or mixed with your favorite cocktail, such as a Moscow mule or Blackberry basil smash.  In fact, there are now different vodka labels around the world. One of the most well-known is Absolut Vodka.  

  

About Absolut

Absolut Vodka is a Swedish brand of vodka. It is currently owned by the French group Pernod Ricard. It is one of the three biggest brands of vodka in the world which includes Smirnoff and Bacardi.  

Absolut Vodka was established in 1879 in Åhus, Sweden by Lars Olsson Smith during the time when Sweden’s alcohol industry was monopolized by the government. A century after it was founded, Absolut Vodka was opened to the global market and it has grown to be one of the most successful brands in the world ever since.

Absolut is famous for its unique range of vodka flavors and products made from natural ingredients. From sweet and fruity vodka selections, such as Absolut Raspberri, Absolut Mango, and Absolut Grapevine to the spiced vodka varieties of Absolut Peppar and Absolut Orient Apple, there’s always a vodka for everyone. 

Although the company has been sold to French group, Pernod Ricard, Absolut is still made in Sweden by agreement with the Swedish government. Absolut vodka is made up of natural ingredients such as water and a special kind of wheat that’s grown in fall and harvested in winter. The water is purified and comes from a deep well in Absolut’s hometown of Åhus in Sweden.

Celebrating America with a Bottle of Vodka

This month, Pernod Ricard is releasing the limited-edition Absolut America bottle in support of the non-profit organization, Keep America Beautiful. This red, white, and blue limited-edition bottle is the perfect summer drink in keeping with the spirit of America alive and well.  It is meant to bring people of all race and religion together in celebration of America, the world’s greatest melting pot.

Keeping America Beautiful, Everyday

Purchasing this special edition of Absolut Vodka is also an opportunity to give back to your community through the efforts of Keep America Beautiful, a non-profit organization that inspires and educates people on the importance of keeping the community clean, green, and beautiful. Keep America Beautiful is celebrating its 65th anniversary this year and encourages shared responsibility towards the improvement of America’s communities through education, research, and behavioral science.

A hundred years after its establishment, Absolut Vodka, the brand made famous by one of history’s most forward thinking businessmen, is still making history. Not only has Absolut made its mark as the world’s finest and most respected vodka producer, it also continually contributes to the sustainable improvement of local communities. Just one more reason to celebrate with an ice-cold glass of vodka-infused cocktails this summer.  

 

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